E-commerce Manager Switzerland
Job description
Breitling stands apart with its watches unapologetically dedicated to authentic adventures, in the air, at sea or on land. We are currently looking for an E-Commerce Manager to join a dedicated E-Commerce team to contribute actively to our legendary future.
As E-Commerce manager for Switzerland, you will report to the country Managing Director and the HQ E-Commerce team. We are looking for candidates with experience in E-Commerce and digital marketing who can demonstrate an entrepreneurial and strategic mindset to grow Breitling E-Commerce in Switzerland
Job requirements
Main responsibilities:
The E-commerce manager is driving the local Swiss E-commerce activity, in collaboration with Breitling HQ E-commerce team, sets up omni-channel activities and achieve seamless client service in the digital network in close coordination with local Swiss retail and marketing teams.
Ensure E-commerce operation and website management:
- Ensure smooth daily E-commerce activities from order placement to shipment
- Ensure optimal stock assortment and depth, leading the go-to-market for novelties and limited editions
- Collaborate with HQ E-commerce team as well as local retail and sales managers to manage the most relevant selection of watches
- Handle seamless logistics and manage fraud risk
- Analyze and propose new actions for developing sales and acquiring new clients
- Report on monthly sales performance, web analytics and share result internally with other departments involved in E-commerce
- Support the HQ team for projects where Switzerland would act as pilot market
- Propose web content and improved UX to achieve higher conversion rate
Client Relations Center (CRC) management:
- Achieve smooth daily operation, excellent client service and sales input through CRC team
- Achieve annual phone sales targets and higher conversion rate
- Maximize the business opportunity at CRC and leverage incentive plan
- Develop/review CRC procedures, guidelines and templates
Lead Omni Channel activity:
- Contribute to the development of the omni-channel strategy and offer seamless client service in retail and digital network
- Manage online boutique appointments (website, CRC, link to boutiques)
- Plan and execute omni-channel projects in line with HQ E-commerce & Digital teams
Your profile:
- Minimum 2 years’ experience in DTC E-commerce, digital marketing is a plus
- Understanding of E-commerce/ Digital/ Performance Marketing/ Retail Sales / CRM
- Business process understanding (customer information management, order processing, inventory management, product personalization, customer support, etc.)
- Basics in strategic analysis and strategy development skills, including data-driven market, competitive and customer needs analysis
- Proven experience in projects management
- Fluency in English and French is a must, German is a great benefit
- Experience of logistics and stock management is a plus
- Salesforce Marketing Cloud & SAP is a plus
Education
- University degree / Business school
At Breitling, we are:
- Guided by our entrepreneurial spirit
- Doers and result-driven
- Innovative thinkers
- Explorers and like to experiment
- Ethical and have an inclusive way of collaboration
- Able to manage and prioritize multiple projects and tasks simultaneously
- Understand aesthetics