Boutique Manager

Job description

The Boutique Manager is responsible for overall management of the boutique, associates, merchandise and customer service. They are responsible for achieving sales objectives, store KPI’s, achieving and maintaining high operational and merchandising standards, building highly motivated teams and developing the sales team.

Essential Duties & Responsibilities (include but are not limited to):

Business Development

  • Develop boutique business plan to include marketing and promotional strategies that will continue to drive traffic to the store and grow the customer base, with emphasis placed on building the local market. Present strategies to Retail Director and Regional Manage for review and approval.
  • Be aware of the local market and business environment including competitors’ business activities and luxury market trends.

Sales Management

  • Demonstrate sales leadership for the sales team by playing an active role on the selling floor
  • Leading by example, ensure a positive and professional team environment that promotes trust, integrity and superior performance standards
  • Foster a positive working environment that encourages diversity, mutual respect and teamwork
  • Continuously motivate and coach sales team to meet assigned sales and productivity goals. Provide recognition for top sales associates.
  • Empower sales associates to make decisions in the best interest of providing exceptional customer service
  • Proactively manage the clienteling function in the store
  • Ensure all sales associates are knowledgeable on all products, company history and information. Be up to date with company news.
  • Provide feedback to Retail Director on product assortment, buying trends and customer requests

Team Management

  • Be a positive role model and represent the brand appropriately at all times
  • Adapt to changing needs of the brand and company
  • Recruitment of candidates for all levels within the store with qualifications that meet company standards
  • Ensure all new employees complete In Store on boarding in a timely manner
  • Coach, develop and motivate team through monthly touch base meetings and storewide meetings as needed
  • Involvement in employee succession planning by training and developing employees to be able to progress along Breitling career path
  • Conduct annual reviews and give quality feedback to employees
  • Identify individual and team training needs. Create and implement regular training and monitor behaviors and results. Partner with Retail Director and Training Manager as needed.
  • Supervise team and enforce company policies while adhering to proper procedure regarding disciplinary action.
  • Ensure timely review and approval of payroll. Ensure all employees are using ADP to sign in and out.
  • Exhibit strong interpersonal skills in dealing with staff, peers, supervisors and the Wilton and Switzerland corporate office.
  • Communicate corporate initiatives and directives to team through daily and/or weekly meetings and bulletin

Store Operations

  • Maintain thorough understanding of all company policies, procedures and processes. Ensure team adherence to company and security policies and procedures at all times
  • Effective utilization of POS system and inventory management functions
  • Maintain inventory accuracy and shrink within company standards by regular follow ups with Regional Manager/Corporate and executing initiatives as needed
  • Provide qualitative and quantitative business reports as required by the Retail Director and Regional Manager
  • Determine staffing needs and create staff schedules to ensure appropriate store coverage to maximize business
  • Complete all store administration in an accurate and timely manner
  • Meet all KPI focused from company directive and action plan
  • Maintain the highest standard of housekeeping and organization both on and off the sales floor
  • Maintain ongoing and effective communication with members of corporate, mall office, after sales service and other stores
  • Perform other projects as assigned

Visual Merchandising

  • Assist in maintaining visual standards with direction from corporate and management
  • Work with corporate visual team to achieve goals of proper window installations and display

Job requirements

Skills, Knowledge and Personal Attributes Required:

  • Minimum of 4-7 years’ experience in luxury retail with a 1-2 years related management experience required
  • Previous experience in high end watch sales preferred
  • Strong organization, communication and follow-up skills are essential
  • Excellent communication, verbal and written skills
  • Strong analytical skills
  • Strong attention to detail with the ability to handle multiple demands simultaneously
  • Results oriented and self-motivated individual who is able to achieve goals defined by management
  • Highly flexible and able to work as part of a team in a demanding environment
  • Ability to understand sales, budgets, goals and scheduling
  • Computer proficiency a must


Core competencies for sales associate and Assistant Boutique Manager required in addition to the following:

Business Acumen



Managing Diversity

Hiring and Staffing

Motivating Others


Priority Setting

Drive for Results

Sizing Up People

Strategic Agility

Building Effective Teams

Confronting Direct Reports


Developing Direct Reports


Strategic Agility

Managing Vision & Purpose

Breitling USA, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, sex, sexual orientation, gender identity, race, color, creed, religion, ethnicity, national origin, citizenship, disability, marital status, military status, pregnancy or any other legally-recognized protected basis prohibited by applicable law.