Copywriter
Job description
Breitling stands apart from other watch brands with its focus on casual, sustainable and inclusive luxury. We are looking for a Copywriter who will be ready to provide scheduled and impromptu copywriting services as the need requires. In this position, you will report directly to the Senior Copywriter.
Main activities:
You will support us in Brand Communication Copywriting for:
- Product descriptions,
- Press releases,
- Digital ads and CRM,
- E-newsletters,
- Organic social media,
- Website SEO,
- Publications (catalogues, brochures, magazines, books),
- Training materials
You will help us in upholding Brand Standards, including:
- Maintaining and applying Breitling’s tone-of-voice guidelines across all media channels and executions,
- Briefing and managing external copywriters & translation agencies,
- Gathering & applying feedback from international markets
Job requirements
Your profile:
- You have 3+ years of work experience in a brand communications or copywriting role, ideally in the watchmaking or luxury industry
- You have a degree in marketing, communications or journalism
- You are a native-English speaker and have proven English writing experience
- You have an excellent command of Microsoft Office (Word, PowerPoint, Excel, Teams, Sharepoint, etc) as well as Adobe CS (Acrobat Pro, InDesign)
- You have knowledge of paid-ad- and CRM-copywriting best practices
- You have strong organizational and communication skills, and the ability to responsibly manage several tasks at the same time
- You take initiative, are solutions-oriented and able to work independently
- You are a reliable, flexible and loyal team player
At Breitling, we are:
- Entrepreneurially-minded
- Doers and results-driven
- Innovative thinkers
- Explorers and experimenters
- Ethical and inclusive
- Inspired by heritage and craftsmanship