Copywriter

Job description

Breitling stands apart from other watch brands with its focus on casual, sustainable and inclusive luxury. We are looking for a Copywriter who will be ready to provide scheduled and impromptu copywriting services as the need requires. In this position, you will report directly to the Senior Copywriter.


Main activities:

You will support us in Brand Communication Copywriting for:

  • Product descriptions,
  • Press releases,
  • Digital ads and CRM,
  • E-newsletters,
  • Organic social media,
  • Website SEO,
  • Publications (catalogues, brochures, magazines, books),
  • Training materials

You will help us in upholding Brand Standards, including:

  • Maintaining and applying Breitling’s tone-of-voice guidelines across all media channels and executions,
  • Briefing and managing external copywriters & translation agencies,
  • Gathering & applying feedback from international markets

Job requirements

Your profile:

  • You have 3+ years of work experience in a brand communications or copywriting role, ideally in the watchmaking or luxury industry
  • You have a degree in marketing, communications or journalism
  • You are a native-English speaker and have proven English writing experience
  • You have an excellent command of Microsoft Office (Word, PowerPoint, Excel, Teams, Sharepoint, etc) as well as Adobe CS (Acrobat Pro, InDesign)
  • You have knowledge of paid-ad- and CRM-copywriting best practices
  • You have strong organizational and communication skills, and the ability to responsibly manage several tasks at the same time
  • You take initiative, are solutions-oriented and able to work independently
  • You are a reliable, flexible and loyal team player


At Breitling, we are:

  • Entrepreneurially-minded
  • Doers and results-driven
  • Innovative thinkers
  • Explorers and experimenters
  • Ethical and inclusive
  • Inspired by heritage and craftsmanship