East Coast Regional Manager

Job description

Position Summary:

The East Coast Regional Manager is responsible for leadership of East Coast directly operated boutiques. The position is accountable of the overall sales performance, P&L, operational excellence, compliance in policies and procedures, and ensure retail excellence in client service and journey.

Job requirements

Essential Duties and Responsibilities include the following. Other duties may be assigned.

Business Development

  • Develop boutique business plan to include marketing and promotional strategies that will continue to drive traffic to the store and grow the customer base, with emphasis placed on building the local market. Present strategies to Retail Director and Regional Manager for review and approval.
  • Create and execute Action Plans to drive business and manage stores performance to maximize profitability and productivity
  • Manage sales performance, KPI goals and CRM development and client management of each boutiques
  • Ensure all operational procedures and polices are rolled out effectively and in compliance with HQ standards
  • Partner with cross functional teams such as VM, Finance, E-Commerce and others related to provide a seamless business flow for boutiques and corporate office
  • Develop talent growth from recruiting, hiring and succession planning in all boutiques, working with Retail Director to develop/manage retail store team structure
  • Responsible for new store openings from hiring, operational system development and opening.
  • Create business strategies in each market in collaboration with store managers from event ideas, execution of action plans, and client development ideas
  • Partner with Retail Merchandising on each store’s product performance, market analysis, ST %, and provide feedback on products to Retail Director
  • Partner with Retail Trainer to schedule, PK, management training, new hire induction, and selling technique trainings
  • Communicate with each store and travel to each market with approval of Retail Director on visit guidelines and frequency
  • Be aware of the local market and business environment including competitors’ business activities and luxury market trends.

Team Management

  • Be a positive role model and represent the brand appropriately at all times
  • Adapt to changing needs of the brand and company
  • Recruitment of candidates for all levels within the store with qualifications that meet company standards
  • Coach, develop and motivate team through touch base meetings and store visit meetings as needed
  • Involvement in employee succession planning by training and developing employees to be able to progress along Breitling career path
  • Conduct annual reviews and give quality feedback to employees
  • Identify individual and team training needs. Create and implement regular training and monitor behaviors and results. Partner with Retail Director and Training Manager as needed.
  • Supervise team and enforce company policies while adhering to proper procedure regarding disciplinary action.
  • Exhibit strong interpersonal skills in dealing with staff, peers, supervisors and the Wilton and Switzerland corporate office.
  • Communicate corporate initiatives and directives to team through daily and/or weekly meetings and bulletin

Store Operations

  • Maintain thorough understanding of all company policies, procedures and processes. Ensure team adherence to company and security policies and procedures at all times
  • Effective utilization of POS system and inventory management functions
  • Maintain inventory accuracy and shrink within company standards by regular follow ups with Operations Manager and executing initiatives as needed
  • Provide qualitative and quantitative business reports as required by the Retail Director
  • Meet all KPI focused from company directive and action plan
  • Perform other projects as assigned

Competencies: To perform the job successfully, an individual should demonstrate the following competencies.

Business Acumen - Understands business implications of decisions; displays orientation to profitability; demonstrates knowledge of market and competition; aligns work with strategic goals.

Job Knowledge - Competent in required job skills and knowledge; exhibits ability to learn and apply new skills; keeps abreast of current developments; requires minimal supervision; displays understanding of how job relates to others; uses resources effectively.

Critical Thinking and Analysis - Synthesizes complex or diverse information; collects and researches data; uses intuition and experience to complement data; designs workflows and procedures.

Problem Solving - Identifies and resolves problems in a timely manner; gathers and analyzes information skillfully; develops alternative solutions; works well in group problem-solving situations; uses reason in complex situations.

Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and abilities, required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education/Experience: College or university degree with 8+ years of management experience in multi-store experience is preferred.

Language Ability: Fluency in English and ability to compose written reports are a must

Math and Reasoning Ability: Retail Math and Analysis

Software Skills: MS Office

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

As Regional Manager, work requires frequent travel to different markets in US and possible International travel.

Physical Demands:

While performing the duties of this job, the employee is regularly required to sit; use hands to hold, handle, or feel; reach with hands and arms; and talk and hear. The employee is occasionally required to stand; walk; climb or balance; and stoop, kneel, or crouch. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


Breitling USA, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, sex, sexual orientation, gender identity, race, color, creed, religion, ethnicity, national origin, citizenship, disability, marital status, military status, pregnancy, or any other legally recognized protected basis prohibited by applicable law.