We are looking for a passionate and experienced Media Analyst to join our Marketing team in Zurich, Switzerland. Passionate about all things digital, the Media Analyst is an enthusiastic solution-driver and problem-solver with strong analytical skills.

Main responsibilities:

• Drive the reporting and measurement roadmap and deliver best in class media analytics reporting and insights to the Media team and to key stakeholders for data-driven decision making

• Design and deliver Marketing KPI dashboards and reporting for performance and branding purposes

• Build models on performance forecasting, media mix budgeting and market analyses

• Collaborate with the digital media managers to analyze digital media efficiency. Provide in depth reporting and actionable insights that can lead to tactical optimizations

• Lead the analysis and implementation of attribution models

• Work closely with the Salesforce Marketing Cloud Specialist on bringing reports into Datorama visualization

• Liaise with cross-functional teams including IT/ eCommerce, Sales, Product, other marketing teams

• Manage tracking projects to ensure accurate capture of data

• Work with management to prioritize business and information needs

• Locate and define new process improvement opportunities

Your profile:

• Strong analytical and data skills with the ability to collect, organize, analyse, and synthesize data and significant amounts of information using different data sources to create meaningful reports and presentations

• Proven working experience as an analytics platforms` user and have in-depth knowledge of Excel, Google Analytics, SQL and ideally Biq Query and Python

• Deep understanding of digital marketing, channels and performance KPIs to create reports and extract insights at global and market level

• Good understanding and previous experience on attribution models

• Exposure to audience segmentation, data mining and analysis

• Previous experience on predictive and forecasting modelling on media budgets and revenue using different data streams and factors

• Experience in offline media and omnichannel is a huge plus

• Salesforce Marketing Cloud experience is an asset

• Excellent verbal and written communication skills, fluency in English, any other language is a plus

At Breitling, we are:

• Entrepreneurially-minded
• Doers and results-driven
• Innovative thinkers
• Explorers and experimenters
• Ethical and inclusive
• Inspired by heritage and craftsmanship