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Marketing Director

Wilton, Connecticut, United StatesMarketing

Job description

Founded in 1884, Breitling is a leading Swiss watchmaker. The innovative company defined the modern chronograph and pioneered the navigational tool watch. Today, it’s still breaking new ground as a casual, inclusive, and sustainable luxury brand with more than 250 industrial loft-inspired retail locations around the world. Breitling’s collections center around air, land, and sea pursuits, all captured in the brand’s unmistakable modern-retro style. The exceptional quality of every watch movement is confirmed by its status as a COSC-certified chronometer, and the brand remains one of only a handful of independent watchmakers to produce its own manufacture calibers. Combining classic watchmaking with the latest innovations, Breitling is both a company with history and one that’s ahead of its time.


Position Summary: The Marketing Director will execute and own the brand marketing communication strategy, including messaging, campaigns and activations across channels and platforms for the North American market. The Breitling Marketing Director is a balanced marketing strategist and executor; able to drive creativity, enthusiasm, and results in others.


The ideal candidate may be from the Connecticut or New York Metropolitan Area.


Essential Duties and Responsibilities include the following. Other duties may be assigned.

  • Manage a team of 8, ensuring that everyone is working effectively and collaboratively towards shared goals.
  • Provide a seamlessly integrated marketing experience, using omnichannel marketing, effectively working cross functionally with retail, wholesale, and e-Commerce teams.
  • Lead all aspects of marketing: develop annual marketing plan inclusive of the strategies and tactics necessary to achieve brand and financial goals.
  • Create and execute North American marketing plans activating all aspects of the marketing and channel mix such as PR, Events, Digital Medial, Social, Retail, E-commerce.
  • Lead 360 cross functional alignment.
  • Manage departmental budget ensuring effective allocation of spend among brand, traffic-driving and creative service-based expenses, providing forecasting and ROI analysis on all program spending. Develop and track KPI’s for marketing initiatives and investments.
  • Responsible for ensuring content provided by HQ is relevant to North American market.
  • Support general market research to keep abreast of trends and competitor’s marketing movements.
  • Develop and execute best-in-class strategies for all brand experiences. Produce turnkey experiences that can be scaled and utilized across a variety of locations or events that are unique to Breitling mission and brand aesthetic.
  • Oversee all digital and online marketing efforts, including but not limited to SEO, paid search, paid social and email; identify and implement new tools and technologies for marketing automation and digital development.
  • Develop and own North America Marketing calendar and schedule of events.
  • Manage budgets amongst projects efficiently and within guidelines.
  • Work cross-functionally with internal teams and external agencies to manage end to end campaign execution, ensuring strategies are aligned, assets are created, and deadlines are met.

Job requirements

Competencies: To perform the job successfully, an individual should demonstrate the following competencies.

Business Acumen - Understands business implications of decisions; displays orientation to profitability; demonstrates knowledge of market and competition; aligns work with strategic goals.

Job Knowledge - Competent in required job skills and knowledge; exhibits ability to learn and apply new skills; keeps abreast of current developments; requires minimal supervision; displays understanding of how job relates to others; uses resources effectively.

Critical Thinking and Analysis - Synthesizes complex or diverse information; collects and researches data; uses intuition and experience to complement data; designs workflows and procedures.

Problem Solving - Identifies and resolves problems in a timely manner; gathers and analyzes information skillfully; develops alternative solutions; works well in group problem-solving situations; uses reason in complex situations.

Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and abilities, required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


Education/Experience:

  • Bachelor’s degree in a related field preferred.
  • 5+ years’ integrated marketing experience with a luxury brand in retail and wholesale.
  • Exceptional communication and interpersonal skills.
  • Strong strategic and conceptual skills.
  • Experience creating marketing strategy and plan, alone as well as with a team.
  • An established and well-connected list of contacts.
  • Proven ability to manage, coach, and guide a team.
  • Competent management experienced in motivating teams as well as with working with senior management.
  • Must be a strong collaborator who can work effectively with key internal and external cross-functional partners.
  • Highly motivated with the ability to thrive and multi-task in a fast-paced and demanding environment.
  • Ability to travel 25-40 % of the time.

Language Ability:

  • Exceptional interpersonal and communication skills, both verbal and written.
  • Customer-focused attitude with high level of professionalism and ability to communicate across diverse groups of employees and departments.

Math Ability:

  • Proficient mathematical skills.

Reasoning Ability:

  • Ability to apply common sense understanding to carry out instructions furnished in written or verbal form.
  • Demonstrated experience exhibiting discretion and ability to maintain confidentiality in a working environment.
  • Flexibility working with leadership and across all levels of the organization.
  • Ability to use appropriate methods to handle issues in a variety of circumstances.

Supervisory Responsibilities:

  • Yes

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


Physical Demands:

While performing the duties of this job, the employee is regularly required to sit; use hands to hold, handle, or feel; reach with hands and arms; and talk and hear. The employee is occasionally required to stand; walk; climb or balance; and stoop, kneel, or crouch. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

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