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Paid Search Marketing Specialist (m/f/x)

On-site, Hybrid
  • Zürich, Zürich, Switzerland

Job description

Since 1884, Breitling has established a global reputation for high-precision timepieces, its pioneering role in the development of the wrist chronograph, and its uncompromising commitment to design excellence. Renowned for its spirit of innovation, it has also earned a place of privilege in the worlds of science, sport, and technology.

At Breitling, we are at exciting times of digital transformation and you will join a dedicated team ready to take over challenges and to contribute actively to our legendary future.

We are looking for an experienced Paid Search Marketing Specialist to strengthen our team based in Zurich, Switzerland. This position would report to the Digital Media Lead and will have a real impact on driving the strategy that generates results.

Key Responsibilities:

  • Developing, managing and optimizing Paid Search, Shopping and Programmatic Display/Video campaigns on platforms such as Google Ads, Bing Ads and DV360 to meet campaign objectives and KPIs.
  • Conducting keyword research, building keyword lists and optimizing bids to drive conversions while maintaining cost-effective and competitive ad placements.
  • Collaborating with internal stakeholders to develop high-quality ad copy and ensure that all creatives are consistent with brand guidelines.
  • Analyzing campaign performance using analytics tools such as Google Analytics, Google Ads and other third-party platforms (Datorama) to make data-driven recommendations for campaign improvements.
  • Expanding and optimizing our programmatic advertising strategy in collaboration with the local marketing teams.
  • Staying up-to-date with the latest industry trends, best practices and platform updates to enhance the effectiveness of our Paid Search and Programmatic strategy.
  • Monitoring and reporting on campaign performance, providing insights and recommendations to key stakeholders.
  • Coordinating and communicating effectively with the Media team members and across different departments to ensure smooth execution of Paid Search initiatives.

Job requirements


  • You have a minimum of 3 years of experience in managing and optimizing Paid Search and Shopping campaigns.
  • You are Marketing, Communications, or a related field graduate.
  • You demonstrate strong understanding of Paid Search / Search Engine Marketing principles, keyword research and bid management.
  • In this position you can put forward your experience in Programmatic advertising for Display and Video.
  • Google Ads, Bing Ads, and other paid search platforms as well as DV360 are your strengths.
  • You are familiar with analytics tools, such as Google Analytics and the ability to analyze data to make informed decisions.
  • Do you have an experience with automation and scripts? – It’s a strong plus!
  • You have a good understanding of campaign tracking and adtech landscape.
  • You present exceptional communication and presentation skills, with the ability to convey complex concepts clearly and concisely.
  • You are proactive and results-driven, with a strong ability to prioritize tasks and manage multiple projects simultaneously.
  • You have a passion for the luxury watch industry and a keen interest in staying up-to-date with the latest trends.
  • Experience in Salesforce Marketing Cloud is a plus.
  • Proficiency in English is required, and knowledge of any additional language is a strong asset.

At Breitling, we are:

  • Entrepreneurially-minded
  • Doers and results-driven
  • Innovative thinkers
  • Explorers and experimenters
  • Ethical and inclusive
  • Inspired by heritage and craftsmanship


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