Retail Manager

Job description

Breitling stands apart with its watches unapologetically dedicated to authentic adventures, in the air, at sea or on land. We are currently looking for a Retail Manager to join our #Squad in Germany. In this role you will manage our retail network in Germany, which currently consist of 2 internal boutiques and 4 partner boutiques. You will drive our business strategy to maximize the retail profitability by pushing sales while controlling expenditures. You will build motivated, engaged and high - performing teams. You will professionalize the customer journey and retail operations.


Your main responsibilities:

  • Retail Network Performance

    • Define, implement, report and manage key performance indicators (KPIs)
    • Manage and coach boutique managers to ensure that sales targets are achieved
    • Support the development and maintenance of a strong client base
    • Develop brand awareness in each boutique location through local networking and market activity
    • Generate ideas about future retail activities to ensure a cutting-edge strategy
  • Cross-functional collaboration
    • Work in partnership with key account manager to support partner boutique growth & development
    • Expand relationship with Marketing to improve awareness, drive traffic and maximize sell-out
    • Share business priorities and targets in a timely manner with store managers and their teams
    • Set-up of professional Customer Relationship Management (CRM) across the network
  • Operations
    • Secure the compliance of the retail network with all company policies and procedures relating to security, health, and safety
    • Manage the day to day retail operation
    • Maintain and constantly monitor stocks to achieve monthly sales targets
    • Ensure best possible management of store upkeep and maintenance
  • Training and Coaching
    • Enable all sales staff to deliver and exceptional customer service
    • Lead strong sales management culture; manage development
    • Encourage retail teams to deepen their knowledge on customer interaction trends

Job requirements

Your profile:

  • You have at least 3 years of experience in retail area and luxury sector
  • You have proven experience in people management
  • Familiarity in watch industry is a great plus
  • You are fluent in German and English
  • You are familiar with CRMs (ideally salesforce)
  • You are proficient with Microsoft Office (especially Excel and Powerpoint)
  • You have proven experience in development of a retail network
  • You are comfortable with regular travels and occasional weekend or evening shifts
  • You possess influencing and negotiation skills
  • You have an analytical approach and great organizational competencies
  • You are an innovative leader with visionary business sense and style


At Breitling, we value:

  • Entrepreneurial spirit
  • Doer and result-driven
  • Innovative thinker
  • Explorer and experimental mindset
  • Ethical and inclusive way of collaboration
  • Understanding aesthetics