Senior Copywriter (100%)

Job description

Breitling stands apart with its watches unapologetically dedicated to authentic adventures, in the air, at sea or on land. We are currently looking for an experienced Copywriter to join our #MarketingSquad. In this role you will report directly to Chief Marketing Officer. To be successful in this challenge you need to bring mastery in brand copywriting, a top – notch portfolio and can-do attitude. This role entails real time impact on Breitling copywriting management and strategy. You will have a chance to share your innovative, bold ideas and integrate them in our Squads vision.


Main responsibilities:

  • You will manage brand communication copywriting in the following areas:
    • Product copy,
    • Press Releases,
    • Digital Ad copies and CRM,
    • E-Newsletters,
    • Organic Media copies,
    • Publications (catalogs, brochures, cover letters, books),
    • Training (sales folder)
  • You will own brand content strategy and management:
    • Tone of Voice guidelines for consistent written communications across all media channels and executions,
    • Brief and oversee Breitling pool of copywriters & copy specialists,
    • Brief and manage translation agency & markets feedbacks.

Job requirements

  • You have at least 5 years of experience in Brand copywriting
  • Experience with Watch or Luxury industries is a strong plus
  • You master English at a native speaker level
  • Knowledge of German and/or French is a great asset
  • You are proficient with Adobe CS (Acrobat) and Microsoft Office Suite
  • You have experience with different specs in digital copy and CRM (especially Paid Ad vs print)
  • You can manage complexity with perfection
  • You have sharp eye for details

At Breitling, we are:

  • Entrepreneurial spirit
  • Doer and result-driven
  • Innovative thinker
  • Explorer and experimental
  • Ethical and inclusive way of collaboration
  • Understanding aesthetics