Social Media Manager

Job description

Breitling stands apart with its watches unapologetically dedicated to authentic adventures, in the air, at sea, or on land. To grow our Squad, we are looking for Social Media Manager who will implement, manage and monitor Breitling’s Social Media strategy to raise brand awareness and engagement among new communities.


As Social Media Manager at Breitling you will:

  • Lead the implementation of meaningful analysis and reporting of the brand’s social media activities in order to deliver actionable insights, for all key platforms
  • Build relevant dashboards including social listening, keywords analysis, and competitors review
  • Suggest cross-department data & performance analysis ( sales, media, etc…)
  • Launch new digital marketing initiatives with innovative formats and content
  • Define strategies and tactics for socials, increasing overall reach and engagement with a major focus on Snapchat, IG Reels, and Tik Tok
  • Keep up with new social formats, and beta tests, derive recommendations for campaigns
  • Stay on top of industry trends and mine opportunities within partnerships, emerging platforms, and product betas relevant to the brand
  • Implement social e-commerce among all key channels
  • Moderating all user-generated content in line with the moderation policy for each community.
  • Collaborate closely with Influencer Marketing Team to select new creators’ profiles and ensure calendar coordination
  • Collaborate with Product Marketing Team to ensure campaign assets readiness
  • Deliver regular reporting and analysis, setting KPIs and driving results
  • Digital content management: maintenance, editing, and coordination in the DAM platform

Job requirements

Your profile:

  • 3-5 years of work experience within an agency, brand, media/publishing
  • Excellent command of English, both written and spoken
  • Fluency in French and/or German will be an asset
  • Project management savvy, you have knowledge and experience of social media management tools: Falcon.io / Hootsuite / Sprout Social and social listening platforms (Digimind, Brandwatch) would be considered as a strong plus
  • Fast learner, you can quickly adapt to a fast-paced environment
  • You enjoy implementing your creative ideas into real life!


At Breitling, we are:

  • Entrepreneurially-minded
  • Doers and results-driven
  • Innovative thinkers
  • Explorers and experimenters
  • Ethical and inclusive
  • Inspired by heritage and craftsmanship